International Conference on Weblogs and Social Media

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March 26-28, 2007

On the Structure, Properties and Utility of Internal Corporate Blogs

Pranam Kolari, Tim Finin, Kelly Lyons, Yelena Yesha, Yaacov Yesha, Stephen Perelgut and Jen Hawkins

Weblogs, or blogs are radically changing the face of communication within enterprises. While at the minimum blogs empower employees to publicly voice opinion and share expertise, collectively they improve collaboration and enable internal business intelligence. Though the power of blogs within organizations is well accepted, their properties, structure and utility has not yet been formally analyzed. In this paper, we study the use of blogs within a large corporation to reveal some of the interesting characteristics. We propose new techniques to model the reach and impact of posts using the corporate hierarchy. We discuss how such a technique can feed into tools that identify the reach of blog posts, and the emergence of trends and experts within an organization.

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