International Conference on Weblogs and Social Media

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March 26-28, 2007

Expressing Social Relationships on the Blog through Links and Comments

Noor Ali-Hasan and Lada Adamic

Blogs, regularly updated online journals, allow people to quickly and easily create and share online content. Most bloggers write about their everyday lives and generally have a small audience of regular readers. Readers interact with bloggers by contributing comments in response to specific blog posts. Moreover, readers of blogs are often bloggers themselves and acknowledge their favorite blogs by adding them to their blogrolls or linking to them in their posts. This paper presents a study of bloggers. online and real life relationships in three blog communities: Kuwait Blogs, Dallas/Fort Worth Blogs, and United Arab Emirates Blogs. Through a comparative analysis of the social network structures created by blogrolls and blog comments, we find different characteristics for different kinds of links. Our online survey of the three communities reveals that few of the blogging interactions reflect close offline relationships, and moreover that many online relationships were formed through blogging.

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