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March 26-28, 2007

Watching the Blogosphere: Knowledge Sharing in the Web 2.0

Ralf Klamma, Yiwei Cao and Marc Spaniol

Weblogs are new media forming the blogosphere. Blogs feature the emerging Web 2.0 technologies and social software. In this paper we discuss the use of blogs for knowledge management by identifying relevant knowledge work processes performed by bloggers. With a media theoretic framework we have analyzed functionalities of blog software and made a comparison of wellknown blog and community providers. Finally, we present the models needed to do cross-media community specific analysis of blog data for blogwatching software. This software enables the analysis and the prediction of knowledge sharing and spreading processes in the Web 2.0.

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